Heineken's Dropped - A Voyage to Discover Yourself
This post brought to you by Heineken. All opinions are 100% mine.
Heineken, the premium beer brand since 1873, is out with a brand new global campaign "Voyage" to find out if the legends are born or made? "Voyage" is all about taking different men from across the world and then leaving them in remote and deserted places with the most basic of supplies and directions to reach a planned destination.
This adventure the participants embark upon will be available as "Heineken Dropped" which is a series of episodic adventures and travel experiences of the Voyage participants.
Voyage is the fifth installment of the Heineken's Legend series. Consumers can experience the series via the official Heineken® Dropped YouTube channel. Heineken fans and viewers will be able to watch and follow each ‘Dropped’ voyage videos on this channel.
Fans will also have the access to the documentary-style content. They will be able to contribute their own video entries to the ‘casting couch’ - with the ultimate chance of partaking in their own legendary travel adventure!
Have a look a Heineken Dropped video below.
Every travel adventure in ‘Dropped’ will be tailored towards the character of each participant. There will be many different kinds of challenges forcing the participants to discover their own physical and mental limits and also to conquer their fears.
The official Voyage TVC has been aired since June 1st. The theme of the TVC is India where the Heineken Legend is dropped and how he survives. The first Dropped Voyage has already launched on Monday June 3rd, with subsequent Dropped Voyages commencing every three weeks.
You can also watch episodes from the first Dropped adventure on Heineken.com and YouTube. Each of the Dropped experience will have three episodes, complemented with behind the scenes content.
But this is not all. As a consumer and Heineken fan, you can play a special online game to test your navigational skills on a digital voyage. Few lucky winners will get the adventure filled travel experience and perhaps a space training as well. All you need to do is to buy the special packs of Heineken, redeem the code and play the online game.
To get the more information about this campaign, you can visit the http://www.heineken.com/voyage link.
If you were part of the Heineken Dropped experience, what would your strategy to survive be? What would you love to experience on such a journey?
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